About Us
Empowering Women Through Technology-Driven Antenatal Care
Founded in 2021 by Dr. Idara Umoette, a seasoned medical professional with over 17 years of experience, Birthsafe addresses the critical gaps in traditional antenatal services, especially for Black women who face disproportionately high risks during pregnancy and childbirth. Our journey began from recognizing the alarming maternal mortality rates in Nigeria, where a woman dies every 10.5 minutes due to childbirth-related causes.
Dr. Umoette envisioned a platform that leverages technology to deliver life-saving antenatal education and support. Since our inception, we have grown from a small community to a robust network supporting over 10,000 registered women across 25 countries.
Aligned with the SDGs
Our work supports Sustainable Development Goals 3 and 5:
Good Health and Wellbeing and Gender Equality.
- Because no woman should die giving life.
- Because your birth story should be safe, strong and supported.
Our Mission
To impact at least one million women yearly saving them from traumatic outcomes in pregnancy and childbirth.
To provide timely and accurate antenatal education to prevent avoidable pregnancy losses and complications.
To provide women with the tools and knowledge needed for a safe and confident pregnancy
To leverage technology in bridging the gap between healthcare providers and expectant mothers, ensuring continuous support and guidance.
What began in 2022 with just 50 women has grown into a bold movement for safer pregnancies. Today, Birthsafe proudly supports more than 10,000 registered Mamas with life-saving antenatal care. And we are just getting started.
From Lagos to London, Houston to Ontario, Abuja to Port Harcourt, our impact reaches Nigerian women, African women, and women of color in the diaspora; wherever they are, however they are.
Our Vision
Available, accessible and affordable quality antenatal care, leading to safer pregnancies and healthier births, powered by technology.
Meet Our Team
Founder
Dr. Idara Umoette
A dedicated medical doctor with a passion for maternal health, Dr. Umoette leads BirthSafe with a vision to make quality antenatal care readily accessible, available and affordable in order to save women and babies.
She is a doctor, teacher, and trainer with 17 years of medical experience.
She founded Birthsafe Nigeria, which has helped over 8,000 women from 25 countries around the world avoid problems in pregnancy and childbirth.
When a woman becomes pregnant, she often has a lot of questions and confusion.
She started this journey not just to provide accurate answers to those questions, but also to deliver a step-by-step guide that every pregnant woman can follow to go through pregnancy, deliver safely, and recover quickly after delivery.
This Pregnancy Secure Bundle is her guide to ensuring that mothers and their babies get the right information to prevent complications and achieve safe childbirth.
Core Team Members
Mrs Rashidat Adekeye
MBA, Chief Performance Officer
Mrs. Fausat Arilewola
MSc, Communications Lead
Mrs Edith Ayogu
School of Pregnancy Admin/Operations
Advisory Board
Our advisory board comprises esteemed professionals who provide strategic guidance and support:
Dr Paul Orhii
MD, Ph.D, JD (ex-DG NAFDAC)
A distinguished medical professional with extensive experience in public health and regulatory affairs. Former DG, NAFDAC
Dr. Victor Udo
Ph.D
An expert in energy policy and sustainable development, bringing valuable insights into organizational strategy. Former MD, Ibom Power
Dr. Ako Akpabio
MD
A seasoned healthcare administrator with a strong background in hospital management and healthcare delivery. Ex-CMD, University Of Uyo Medical Centre.
At Birthsafe Nigeria,
we believe that every woman deserves a safe and empowering pregnancy experience. Through our dedicated team and innovative approach, we are making that belief a reality.
